Q1 2021 Performance of Top Ultracasual iOS Games in the UK

The ultracasual gaming scene on iOS in the UK has seen varied performances across the leading titles in the first quarter of 2021. Sensor Tower's data allows us to dive into the specifics of how these games fared in terms of downloads, revenue, and active users.

Slime Simulator Fluid Games experienced a significant surge in both downloads and revenue, with downloads peaking at 82K in mid-February and revenue hitting 26K USD by the end of March. Weekly active users followed a similar trend, escalating to over 40K in February before stabilizing around 15K towards the end of the quarter.

Finger Art Games’ Magic Slime: Antistress & ASMR also saw an upward trend, with a notable rise in downloads to 24K in early February. The game's revenue mirrored this growth, reaching 11K USD in the latter half of March. Active users peaked at over 30K in early February, though there was a gradual decline to 15K by the end of March.

Meanwhile, GRAVITY Fluid Slime Simulator maintained a relatively stable performance throughout the quarter. Downloads hovered around the 2-3K mark weekly, and revenue saw a modest increase, ending the quarter at 1.6K USD. Active users showed a slight decrease from around 4.8K to 3.9K during this period.

Exomind LTD's Goo: Slime simulator, ASMR experienced a decline in downloads from 14K in early February to just 1.4K by the end of March. Weekly active users reflected this downward trend, dropping from 13K to 2.6K in the same timeframe.

Lastly, Dot to Dot: Connect the Dots showed a consistent pattern of downloads and active users. Downloads saw a small peak at 919 in mid-February while weekly active users experienced a slight drop from 2.1K at the beginning of the quarter to 1.4K towards the end.

For more in-depth insights and detailed data on the performance of ultracasual games and other app categories, Sensor Tower provides a comprehensive analysis platform.